Everyone knows how many people use Facebook! Facebook has become the most popular website. Here are some statistics:
- 800 million + users
- A typical user has an average of 130 friends
- A typical user spends over 1 hour per day on Facebook
For any business that wants to take advantage of Facebook there are a couple of concepts they need to grasp:
- When you get people to interact with your Facebook page ALL of their friends see this
- You have to give people reasons to "like" your Facebook page.
- Agents should each have a "business page" on Facebook
- Agents should not use a "personal profile" for business on Facebook
- Most real estate companies struggle with allowing their agents to create a business page on facebook that has consistent branding and messages.
- Most agents struggle with getting people to "like" their page.
- Real estate companies and agents both struggle with updating content and making sure to add value for potential clients.