We have created a technology solution for real estate companies. This can be used by all of their agents to take advantage of social media, in particular Facebook.
Everyone knows how many people use Facebook! Facebook has become the most popular website. Here are some statistics:
- 800 million + users
- A typical user has an average of 130 friends
- A typical user spends over 1 hour per day on Facebook
For any business that wants to take advantage of Facebook there are a couple of concepts they need to grasp:
- When you get people to interact with your Facebook page ALL of their friends see this
- You have to give people reasons to "like" your Facebook page.
- Agents should each have a "business page" on Facebook
- Agents should not use a "personal profile" for business on Facebook
- Most real estate companies struggle with allowing their agents to create a business page on facebook that has consistent branding and messages.
- Most agents struggle with getting people to "like" their page.
- Real estate companies and agents both struggle with updating content and making sure to add value for potential clients.
